SMALL, WELL APPOINTED FUTURE. SEMI DETACHED.
If the end of the world is nigh, then surely it's only sensible to make alternative arrangements. Certainly the Earth has its points, but what most people need is something smaller and more manageable. Of course there are those who say that's planetary treason, but who cares what the weirdos and terrorists think? Not Nathan. All he cares is that his movie gets made and that there's somebody left to see it.
In marketing terms the end of the world will be very big. Anyone trying to save it should remember that.
Benjamin Charles "Ben" Elton (born 1959) is an English comedian, author, playwright, actor and director. He was a part of London's alternative comedy movement of the 1980s and became a writer on such cult series as The Young Ones and Blackadder, as well as continuing as a stand-up comedian on stage and TV. His performing style in the 1980s was left-wing political satire. Since then he has published thirteen novels and more lately become known for writing the musical We Will Rock You (2002) and Love Never Dies (2010), the sequel to The Phantom of the Opera.
Ben Elton. Wikipedia.